In the short span of 6 months BUF was nationwide at Whole Foods. Their global cheese buyer called it the ‘best discovery of 2014’. It was then sought after by several major grocery retailers. Retail store managers love the packaging integrity (doesn’t leak), and favor the packaging aesthetic, calling it meaningful and compelling in a lackluster market space (of over 120 brands). The brand is poised for rapid growth through 2016 and beyond.